The ‘snackscape’ in Brazil
What will it take to launch successful food products and tap into market opportunities in exciting Brazil? The Hartman Group’s recent immersive exploration to uncover the many facets of Brazil's snacking culture resulted in a discovery that there is great opportunity for CPG companies because Brazilians are "snackers" by nature. Nibbling is part of their cultural heritage, and they nibble without the guilt U.S. consumers often associated with snacking.
The Bellevue, Wash.-based Hartman Group says it believes there are plenty of chances for new products to meet the insatiable snacking needs of Brazilian consumers. Its new video explores the Brazilian snacking landscape that it calls "snackscape," and explains how brands can make a difference. Its report, “Global Snacking 2012: Brazil,” offers an understanding of the country’s impassioned food culture, uncovering insights into the what, when, where, how and why of Brazilian consumer eating and drinking habits and traditions.
For more details about the study, contact Shelley Balanko, Ph.D., vice president, Worldview Partner Advantage Program, at email@example.com.