Fisher Nuts, Karo Syrup announce year-round partnership
Fisher Nuts, Elgin, Ill., and Karo Syrup, a ACH Food Cos. Inc. brand, announce the second year of their strategic marketing partnership to help promote both brands in-store during the holiday season. The program features custom recipes featuring Fisher Nuts and Karo Syrup that put a fresh twist on a variety of holiday and seasonal recipes.
“We're thrilled to build upon our successful partnership with Karo Syrup," says Howard Brandeisky, vice president global marketing and customer solutions at John B. Sanfilippo & Son, Inc., the manufacturer and distributor of Fisher Nut products. “Fisher Nuts and Karo Syrup go hand-in-hand for the holidays, but we’re also excited to share recipes that go beyond traditional holiday dishes and offer fresh twists on classic recipes that can be enjoyed year-round.”
Six new recipes—3 Nut Pie, Caramel Apples with Chocolate and Walnuts, Perfect Pecan Bars, Chocolate Pecan Truffles, Caramel Walnut Tart and Almond Crusted Chicken Wings—will live on a Fisher Nuts and Karo Syrup co-branded landing page. These recipes and more will be featured in the recipe sections of both the Fisher Nuts (www.fishernuts.com) and Karo Syrup (www.karosyrup.com) websites and on owned digital channels, including Facebook and Pinterest.
As part of the partnership, Fisher is offering retailers quarter pallets with QR (quick response) codes linking to the landing page. In addition, Fisher will offer its retail customers tear pads with a compelling coupon offer (buy two Fisher products 10 oz. or larger and get one Karo Syrup product free).