Kellogg Co. yesterday announced changes to optimize its North American supply chain network as part of its Project K Efficiency and Effectiveness Initiative. The Battle Creek, Mich.-based company says it plans to close its Charlotte, N.C., snack manufacturing plant and eliminate two snack lines at its Cincinnati snacks plant by the end of 2014.

“As with any project that impacts people, these are difficult decisions,” says John Bryant, president and CEO. “We are very mindful of the impact these changes will have—particularly to our employees. As our employees and others would expect from Kellogg, we will help those who are impacted through their transitions.”

According to a company news release, Project K “will unlock cost savings that Kellogg will invest in its strategy and grow its business. Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.”

Source: Kellogg Co.