Lance BOLDS crackers

Company: Snyder’s-Lance Inc., Charlotte, N.C.


Introduced: February

Distribution: National

Suggested Retail: $2.99 for 8.25-oz. box

Product Snapshot: BOLDS, a new cracker line from Lance, a Snyder’s-Lance brand, features crispy, baked crackers and a choice of flavored fillings made with real cheese. BOLDS Bacon Cheddar has crispy, smoky bacon baked into every cracker. BOLDS Pizza combines the taste of real mozzarella and parmesan. BOLDS Buffalo Wing Blue Cheese pairs buffalo sauce and creamy blue cheese. The sandwich crackers contain no preservatives, trans-fat or high fructose corn syrup and have up to 3 g. of protein per serving. Each carton has six 1.375-oz., six-cracker packages.