Company: BFree Foods, Montebello, CA

Website: www.bfreefoods.com

Introduced: August

Distribution: National

Suggested Retail: $5.49–$6.99 for a 8.4-ounce package

Product Snapshot: Available in Soft White and Brown Seeded, BFree Rolls are non-GMO, wheat-free, dairy-free and egg-free. They also contain no added sugar. Each Soft White roll contains 120 calories, 5 grams of fiber and 5 grams of protein, while each Brown Seeded rolls has 150 callories, 5 grams of fiber and 6 grams of protein. The latter also has toasted sunflower seeds and golden linseeds for added nutrition.