“The Rise and Fall of the Mass Market” will be the central theme for the Private Label Manufacturers Association’s (PLMA) 2016 Annual Meeting & Leadership Conference, set to take place March 17–20 at Trump National Doral in Miami. The conference will explore what the decline of mass marketing means for major brands and the retailers who sell them, as well as for retailers’ own brands and store brands suppliers.
Scheduled conference speakers are Ali Dibadj, a Wall Street analyst at Sanford Bernstein; author and demographer Peter Francese, founder and publisher of American Demographics (now part of Advertising Age); Jim Hertel, executive vice president of Willard Bishop Consulting; and marketing pro and training expert Matt Nitzberg, founder of Value for Growth LLC. PLMA’s “Meet the Retailers” series will focus on BJ’s Wholesale Club, with a special presentation by Peter Poutre, BJ’s senior vice president, grocery and perishables; and David Atkins, BJ’s vice president, Own Brands.
The conference is open to PLMA member manufacturers, retailers, wholesalers, brokers and suppliers, who may request registration information via email to firstname.lastname@example.org. To download the conference brochure, click here.