Snack it Forward acquires World Peas
Snack it Forward LLC, Los Angeles, a maker of better-for-you snacks, recently announced it will acquire World Peas, an Austin, TX-based producer of legume-based savory snacks, including coated crispy peas and fava beans. The terms of deal were not disclosed.
“We have been thrilled by consumer and retail partner enthusiasm for our lines of Sunkist Trail Mix Redefined and Sunkist Fruit Chips, giving us a strong platform to launch deeper into the ‘better-for-you’ snacking space,” says Nick Desai, chairman and CEO of Snack it Forward. “The addition of World Peas to our snacking portfolio strengthens our healthy snacking positioning, opens up exciting new ingredient sourcing channels and gives us stake in the rapidly growing legume snack segment. We are especially excited about the new distribution channels that the World Peas brand opens up for us to efficiently leverage for our existing and future brands.”
“As an innovator in the legume-based snack segment, World Peas has introduced flavored peas and favas to a loyal fan base of healthy minded snackers,” says Anish Sheth CEO and founder of World Peas Snacks. “Joining the Snack it Forward family will help us jointly achieve our vision of delighting consumers with deliciously healthier snacks.”
Following the acquisition, Sheth will join Snack it Forward as president of pulse snacks. World Peas will operate within the Snack it Forward headquarters in Los Angeles.