Mrs. Freshley’s, a line of snack cakes and pastries from Flowers Foods, Thomasville, GA, is sporting a fresh, new look this spring—redesigned packaging with a contemporary twist and a logo to match.

The packaging highlights Mrs. Freshley’s sweets through vivid colors and easy-to-read product descriptions. Each multipack box features appealing product images, while the cellophane-wrapped, single-serve package showcases products through a clear-view window or photo.

Mrs. Freshley’s new logo boasts a bright color scheme of red, white and gold tones to complement the large, eye-catching font, and features the brand’s new tagline—“Make life sweeter!” Research by the brand showed that consumers prefer Mrs. Freshley’s new packaging due to the increased size of the logo and product images, which make it easier to spot on shelves.

“We’re thrilled to introduce our new packaging to our consumers,” says Meredith Butler, Mrs. Freshley’s brand manager. “The updated packaging conveys the message that this is the snack of today's on the go lifestyle or anytime.”

Mrs. Freshley's new packaging will be introduced nationwide over the next six months. To learn more, visit