What’s the Big Deal about April 26? Pretzels, Baby!
Snyder’s of Hanover, Hanover, PA, is bringing swagger back to the pretzel category on National Pretzel Day. With the new “Pretzels, Baby” campaign currently on-air, the company is now hitting the streets to ensure all pretzel fans get to join in the fun. On April 26, Snyder’s of Hanover is giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country. Teaming up with professional baseball players in these cities, Snyder’s of Hanover wants to make sure all fans know what’s so great about April 26—Pretzels, Baby!
“Snyder’s of Hanover pretzels are hearty, crunchy, bold, and baked—they clearly deserve their own national holiday,” says Rod Troni, chief marketing officer for Snyder’s-Lance. “We are excited to give thousands of people a chance to get a taste of our delicious Pretzel Pieces on National Pretzel Day.”
Whether they’re just in the neighborhood or heading into ballparks to cheer on the teams, fans can pick up free bags of Snyder’s of Hanover Pretzel Pieces around baseball stadiums in these eight cities: Atlanta, Chicago, Denver, Detroit, Minneapolis, New York, San Francisco and Washington, DC. Snyder’s of Hanover street teams will be handing out three flavorful varieties—Honey Mustard and Onion, Hot Buffalo Wing and the newest sweet and salty flavor, S’mores.
Throughout the day, baseball players will be on Twitter telling fans about their favorite pretzels, including current and former players such as Chipper Jones, Zack Wheeler, Jason Motte, Glen Perkins and Joe Panik.
Snyder’s of Hanover encourages fans to visit its Facebook and Twitter pages for product giveaways throughout the day and to tag photos or posts on social media using #PretzelsBaby and #NationalPretzelDay to join in the celebration.
“We love Snyder’s of Hanover pretzels, and we want everyone to tell us why they love them too on National Pretzel Day,” say Troni. “Today, we’re all celebrating Pretzels, Baby.”