Amplify Snack Brands acquires better-for-you snack company
Amplify Snack Brands Inc., Austin, TX, has acquired Boundless Nutrition, a rapidly growing better-for-you snack food company also based in Austin. Boundless Nutrition, the maker of Oatmega protein snack bars and Perfect Cookie, joins the Amplify portfolio alongside SkinnyPop Popcorn and Paqui Tortilla Chips.
“Boundless Nutrition is the perfect addition to our expanding portfolio of better-for-you snack brands,” says Tom Ennis, president and CEO of Amplify Snack Brands. “Oatmega’s delicious protein-packed snack bars and ‘Nutrition Shared’ mission reinforce Amplify’s snacking without compromise promise, and we’re thrilled to welcome them to our family to further define what good snacks should be.”
“At Boundless Nutrition, we have a strong passion for making great-tasting, great-for-you products and are equally passionate about giving back to the community,” says Trevor Ross, Boundless Nutrition founder. “We’re excited to join a family of brands that has a shared vision and values.”