Ingredient Snapshot: DDW, “The Color House,” introduced a new food color derived from a purple corn hybrid cultivated in the U.S. The non-GM, kosher coloring delivers a vibrant red to purple hue, depending on pH, with a clean, neutral taste. Food and beverage companies may simply list “purple corn juice color” or “colored with vegetable juice” on ingredient statements. DDW’s customers will benefit from the innovative color’s safe, sustainable, traceable and transparent supply chain.
DDW will employ water extraction of the purple corn color at its manufacturing facility in Port Washington, Wisconsin. Applications for the anthocyanin coloring include juice drinks, energy/sports drinks, some enhanced waters, fruit preparations, yogurt, ice cream, salad dressing, snacks, cereals, and confectionery products.