The Global Pulse Confederation introduced the Pulse Brand and 'Made with Pulses' seal at the IFT Annual Meeting & Food Expo. The Pulse Brand and 'Made with Pulses' seal are distinctive green and gold symbols intended to help consumers easily identify food products that contain pulse ingredients (dry peas, beans, lentils and chickpeas). The seal and Pulse Brand are available to food manufacturers, consumer packaged goods (CPG) companies and the foodservice industry to use on packages and in promotions.
Several global companies are already showing strong interest in the new 'Made with Pulses' seal and credit the halo of health, value and quality of pulses for their early adoption. Companies that have already signed on to use the Pulse Brand include Princes Food and Drink Group (Napolina and Batchelors brands), JM Grain, AGT Food and Ingredients and Floating Leaf Fine Foods.
"The 'Made with Pulses' seal gives companies the unique opportunity to tie their products to the momentum pulses are gaining as healthy, nutritious and sustainable ingredients that fit with today's lifestyle and taste preferences," said Daria Lukie, Pulse Brand Manager for the Global Pulse Confederation. "The Pulse Brand provides shoppers with an easy way to identify products that are good for people and good for the planet."
Packaged products that contain pulses in the top five ingredients by weight and a minimum of five percent of the final formulation are eligible to apply to use the 'Made with Pulses' seal. Akin to other popular certifications, such as the Whole Grain Stamp and Gluten-Free Certified logo, the Pulse Brand and 'Made with Pulses' seal can be used on qualifying product packaging and promotional materials. For more information on the criteria or to submit a product for consideration, visit www.pulses.org/pulse-brand or contact firstname.lastname@example.org.
The first packages featuring the new 'Made with Pulses' seal are expected to begin appearing on store shelves before the end of the year.