Company: 5 Generation Bakers

Introduced: October 2016

Distribution: National

Suggested Retail Price: $3.99-$4.99 per loaf

Product Snapshot: New savory breads from Jenny Lee—“California Tomato Basil,” “Parmesan Garlic & Herb” and “Italian Olive Focaccia”—are now being made available throughout the Eastern half of the United States by 5 Generation Bakers, the producers of Jenny Lee Cinnamon Swirl Breads. These new lines share many of the characteristics of the company’s cinnamon swirl lines including natural formulation, natural fermentation, clean label and “crimp” shape which have taken 5 Generation Bakers from a single customer to over 5,000 retail outlets today in a little more than 6 years.

Just like other Jenny Lee swirl breads, the new savory offerings, baked in crimp pans for a traditional, cylindrical shape, feature natural formulations with un-bromated, un-enriched flour, no chemical preservatives, and no artificial flavors. The company spent one year developing, testing, and redeveloping the lines.

The products are sold through foodservice and in-story bakery departments of supermakers.