Company: Nature's Path


Introduced: January 2017

Distribution: National

Suggested Retail Price: $4.99

Product Snapshot: Nature’s Path, the largest organic cereal brand in North America, is expanding its line of pouch granola with three new flavors featuring premium, superfood ingredients and a redesigned, vibrant, re-sealable packaging format.

Nearly one third of Nature’s Path granola category growth comes from bagged granola, and industry-wide, 78 percent of consumers prefer granola in a re-sealable bag. To meet the growing demand, Nature’s Path is extending its offering in this category with three new flavors of granola available in a freshly designed, eye-catching re-sealable pouch that helps keep crunchy clusters of organic oats fresh.

The three new flavors – Coconut & Cashew, Vanilla Pumpkin Seed and Blueberry Pecan – are now part of the brand’s line of gluten-free, certified organic and Non-GMO granolas. Fiber rich, made with whole grains and featuring premium ingredients and superfoods such as chia seeds, coconut, dried blueberries and cashew butter, the new pouch granola flavors provide a better breakfast and snacking option in a convenient, consumer preferred format. They are part of a growing pouch granola category for the company, joining existing flavors including Honey Almond, Summer Berries and Almond Cranberry as well as the Love Crunch Granola family.