Reich Brothers, LLC, which acquires turnkey manufacturing plants and provides for the bulk purchase of equipment packages and monetization through the auction sale process, in conjunction with Tauber-Arons, Inc., one of the nation’s most established and experienced industrial auction companies, will conduct an online auction for the former equipment assets of Post Foods Cereal Manufacturing in Modesto, Calif. beginning on Tuesday, May 16 at 10:00am PDT.

Registration to bid in the three-day auction is now open at and

The approximately 300,000 square foot facility is available for sale or lease in bulk, or as the real estate property alone. Reich Brothers and Tauber-Arons, Inc. partnered to purchase the plant and equipment in March 2017. It is located at 901 E. Whitmore Avenue in Modesto.

“Modesto is a hotbed of industrial redevelopment and we are pleased to offer this turnkey facility for purchaseor lease” said Adam Reich, co-chief executive officer of Reich Brothers Holdings, LLC. “The property boasts anadditional 32 acres of raw land, lending it to endless possibilities for expansion and growth.”   

The auction will feature approximately 1,000 pieces of equipment for sale, including but not limited to:

  • Flour and grain processing
  • Liquid blending
  • Packaging
  • Stainless Steel Tankers
  • Boilers

"Tauber-Arons has been in business since 1892, and in our history we have rarely been involved in a project asexciting as Post Foods Cereal Manufacturing,” said Tony Arons, president of Tauber-Arons, Inc. “The equipment included in this auction sale is unrivaled in its quality and fully encompasses the entire process. Beyond cereal facilities, there is truly something for all food processors available during this event."

Bidding will begin at 10:00am PDT on Tuesday, May 16, here and here.

For information on the sale or lease of the plant’s real estate, contact Alex Reich at or (914) 821-5173.