Case Study: Kettle Brand opts for Omega-9 Oils for better-for-you snacks
Naturally stable Omega-9 Canola Oil helps snack food manufacturers deliver better-for-you snacks consumers desire without compromising taste, quality or performance.
Kettle Brand, a leading snack food manufacturer, was looking to expand its current oil portfolio of non-GMO, expeller-pressed high oleic sunflower and safflower oils. While their current options provided the better-for-you and sustainable qualities the brand desired, they could not provide a consistent cost or supply.
Omega-9 Oils offered a cost-effective solution with an expeller-pressed, Non-GMO Project Verified high oleic canola oil. The team worked with Kettle to test the shelf life, stability, sensory characteristics and nutrition profile of the high oleic canola oil in production runs of various fried snacks to ensure it performed as well as safflower and sunflower oils.
The expeller-pressed Omega-9 Canola Oil exceeded expectations. Kettle found Omega-9 Canola Oil to be a reliable solution that matched the performance, flavor and health attributes of its current oils, while providing oil supply security and cost savings.
Taste: While nutrition continues to increase in its importance, taste is still king. In fact, 63 percent of consumers value the taste of salty snacks over their nutrition value.3 As Kettle continues to offer new, adventurous flavor combinations, taste is more important than ever to the brand. Expeller-pressed Omega-9 Canola Oil has a light, clean taste that allows the food’s flavor to shine through.
Nutrition Profile: The fatty acid profile of Omega-9 Canola Oil is similar to that of safflower and sunflower oils, which enabled the snack manufacturer to incorporate the oil into its products without making changes to the nutrition facts panel.
Sustainability: Dow AgroSciences is committed to growing seed for Omega-9 Canola Oil in a sustainable manner supported by environmental stewardship initiatives, including the reduction of greenhouse gas emissions and environmental impact.
“Non-GMO, expeller-pressed high oleic canola oil from Omega-9 Oils fits the Kettle philosophy, which is sustainability, good to the earth and having a strong relationship with growers and farmers,” said Lori Aljets, vice president of procurement, Snyder’s-Lance, Kettle Brand.
Secure Supply: Omega-9 Canola Oil is readily available through most major oilseed processors to meet the demand for healthier oils across the industry. With its far-reaching relationships and access to thousands of canola growers across North America, Omega-9 Oils are able to provide Kettle with a consistent supply of high-quality oil, while also offering cost savings.
Nexera Canola, the seed that produces Omega-9 Canola Oil, is grown on over 1.5 million acres across North America, producing over 1 billion pounds of Omega-9 Canola Oil annually. Because of its reliable supply, Omega-9 Canola Oil has seen less pricing volatility in the past five years, compared to other oils.
Choice of Two Platforms: Today, Omega-9 Canola Oil offers two oil choices—one that is Non-GMO Project Verified and one that is conventionally processed. This gives both growers and the food industry a choice between which best meets their needs.
Omega-9 Canola Oil is a winning solution for snack food manufacturers. It is a high-quality, high oleic canola oil that helps food manufacturers to deliver healthier foods without compromising taste or performance and fits within the natural products category.
Omega-9 Oils seek to not just be a provider, but a partner responsive to the needs of customers.
“From day one, our work with Omega-9 Oils has been a partnership. Omega-9 Oils have been with Kettle every step of the way, offering education and support during our initial investigation to now providing us with a secure oil supply. We wouldn’t be where we are today without Omega-9 Oils,” said Aljets.
About Omega-9 Canola Oil
To learn more about Omega-9 Canola Oil, or how we can help your business make a healthier product, visit www.omega-9oils.com or contact our experts at 800-678-2388.