Company: Hostess Brands


Introduced: June 2017

Distribution: National

Suggested Retail Price: $2.99 (donettes) and $3.99 (coffee cakes)

Product Snapshot: In a move that will delight breakfast lovers and day-long snackers alike, Hostess Brands announced the introduction of two new products: Hostess Cinnamon Sugar Crunch Donettes and Hostess Apple Streusel Coffee Cakes. Each of the new flavors—driven by current flavor trends—capitalizes on the growing demand for convenience as consumers more frequently choose to eat their breakfast on-the-go and increasingly opt for breakfast items for snacks throughout the day.

Hostess Cinnamon Sugar Donettes are topped with an indulgent mixture of cinnamon and sugar. Hostess has added a second flavor to its best-selling coffee cakes with the launch of Apple Streusel Coffee Cakes. The treat has a crisp apple taste and it’s topped with a delightfully buttery, sugar crumb streusel.

“These fresh takes on our classic Donettes and Coffee Cakes provide consumers with new delectable options in a category that can be enjoyed all day long,” said Burke Raine, Hostess senior vice president and chief marketing officer. “We continue to look closely at flavor trends as we innovate and expand on our most beloved brands.”

The product launch closely follows several other recent innovation efforts from Hostess, as the brand continues to extend its offerings with its introduction of a chocolate cake Twinkie, an expansion into the frozen and in-store bakery categories, along with a variety of seasonal snack cakes such as Pumpkin Spice Twinkies and Dark Chocolate Raspberry Cupcakes.

Both Cinnamon Sugar Donettes and Apple Streusel Coffee Cakes are available now at retailers nationwide.