Company: Pak Group North America


Ingredient Snapshot: Global baking ingredient producer Pak Group, through its North American brand, Bellarise, has unveiled a clean label Hawaiian roll improver that is also available in non-allergen and non-GMO formats.

Walt Postelwait, president of Pak Group, shed light on factors that motivated the development of a fully customizable clean label Hawaiian roll improver. “It all goes back to understanding our customers and North American consumers. Industry sales in the buns/rolls/croissants category neared the $2 billion mark in 2015, and with demand for clean label breads only rising, development of a clean label Hawaiian roll solution made sense. Our clean label formula’s ability to be easily customized for non-allergen and non-GMO applications gives our customers even more ways to develop unique recipes for a bun/roll market that is ripe for growth, and to bake the specific clean label breads that increasingly health-conscious North American consumers want.”

“In addition to its customizability, at a 3 percent use rate, our Bellarise Hawaiian Roll Improver also enhances Hawaiian-style rolls’ crumb structure, resilience, and shelf life,” according to Postelwait.

Clean label Bellarise Hawaiian Roll Improver is available now for custom, non-allergen, and non-GMO baking applications. Contact Pak Group directly for more information.