Company: Foodstirs Modern Baking
Introduced: October 2017
Suggested Retail Price: $4.99-$5.99
Product Snapshot: Foodstirs Modern Baking has announced that its ultra-sustainable line is expanding into more than 7,500 physical retail stores across the U.S. by the end of this month. This is just one more step in their quest to remake the $4.7 billion-dollar category and become the leading organic family baking brand. In addition, the brand is unveiling new Foodstirs Organic Snickerdoodle Blondie Mix, and three limited-edition holiday SKUs: Foodstirs Organic Very Merry Gingerbread Cookie Mix, Foodstirs Organic Chocolate Chippy Pumpkin Bread Mix, and Foodstirs Organic Pumpkin Spice Stacks Pancake Mix.
Foodstirs’ significant new retail distribution includes more than 15 conventional, natural and big box retailers – like Jewel-Osco, Kroger (and operating banners Ralph’s, King Soopers and Fred Meyer), Safeway/Albertson’s (including VONS), Sprouts, Wegman’s, Stop & Shop and more – marking a milestone in the brand’s pursuit to enable quick-scratch baking made from the cleanest and most ethical ingredients affordable and accessible to all. The national retail expansion also includes Target, which will exclusively carry Foodstirs Organic Pumpkin Spice Stacks Pancake Mix and Foodstirs Organic Chocolate Chippy Pumpkin Bread Mix. New Foodstirs Organic Snickerdoodle Blondie Mix, in addition to the brand’s existing Foodstirs Organic Chocolate Lovers Brownie Mix, Foodstirs Organic Chocolate Chippy Mix, and Foodstirs Organic Sunday Stacks Pancake Mix, will also hit the shelves at select Target stores in the baking aisle in October.
“As parents, we believe all families should have the best, which is why we’re creating a new standard in the baking aisle by delivering superior products that don’t compromise taste for values,” said Galit Laibow, CEO and Co-Founder of Foodstirs. “Having access and being able to give your family the best shouldn’t be determined by how much you can afford. We work relentlessly to source the most sustainable, pure and ethical ingredients for all of our mixes, in a way where the consumer always wins,” added Sarah Michelle Gellar, chief creative officer and co-founder of Foodstirs. “We’re grateful for all of our new retail partners and their belief in our mission, and we can’t wait to help families from coast-to-coast upgrade their pantries,” said Greg Fleishman, COO and co-founder of Foodstirs.
Foodstirs is establishing a new level of superiority in the category by being the first baking mix brand to use heirloom, identity-preserved flour, Biodynamic sugar, and fair trade chocolate. Like all Foodstirs mixes, the four new baking mixes are accessibly priced at $4.99-$5.99 every day, and have an irresistible from-scratch taste that’s easy to whip up in six steps or less. New flavors include:
- Foodstirs Organic Snickerdoodle Blondie Mix
- Foodstirs Organic Very Merry Gingerbread Cookie Mix
- Foodstirs Organic Chocolate Chippy Pumpkin Bread Mix
- Foodstirs Organic Pumpkin Spice Stacks Pancake Mix