Company: Dave's Killer Bread

Introduced: October 2017

Distribution: National

Suggested Retail Price: $4.99

Product Snapshot: Quinoa, spelt, rye, millet and barley: this “5 Super Grain” mix gets the spotlight today as Dave’s Killer Bread (DKB) announces an expansion of its line of Thin-Sliced varieties to include White Bread Done Right Thin-Sliced.

Smaller than White Bread Done Right but just as mighty, White Bread Done Right Thin-Sliced is another option from the #1-selling organic bread company, offering consumers nutrition-packed products without sacrificing killer taste and texture. Like its popular wide-pan sibling that packs more whole grains per slice than any other white bread available, this thin-sliced version delivers a wallop of 8g of whole grains per slice, while still delivering the pillowy-soft texture one would expect from a white bread…and at only 80 calories per slice.

“Our White Bread Done Right is one of DKB’s most popular varieties, and people love our Thin-Sliced products. So, we thought, what a perfect opportunity to marry the two, and load up a smaller loaf with that new-school nutrition,” said Cristina Watson, DKB brand manager. “Our Thin-Sliced options are not only ideal for calorie counters or those desiring a smaller portion size, they’re also a great option for kids…and White Bread Done Right Thin-Sliced is even more perfect for kids, considering its soft, smooth texture.”

Like all Dave’s Killer Bread products, White Bread Done Right Thin-Sliced is certified USDA organic, Non-GMO Project Verified, meets the Whole Grains Council Stamp requirements, and is made with no bleached flour, no high fructose corn syrup, and no artificial preservatives or ingredients. Available nationally in October, the suggested retail price is $4.99.

Dave’s Killer Bread will be at the Food & Nutrition Conference & Expo (FNCE), booth #2040, to sample the new flavor.