This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • eNewsletter
    • Subscribe
    • State of the Industry: Bakery
    • State of the Industry: Snacks
    • State of the Industry: Foodservice
    • Tortilla Trends
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
    • Case Studies & Advertorials
  • Snack Products
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • Bakery Products
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • Ingredients
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • Equipment
    • New Equipment
      • New Technology
    • Belts & Conveyors
    • Control Systems
    • Depositors, Dividers & Rounders
    • Extruders
    • Fryers
    • Inspection & Detection
    • Laminators & Sheeters
    • Mixers
    • Ovens & Proofers
    • Packaging
    • Slicing, Cutting & Portioning
  • Trends
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Plant Efficiency
    • Portion Control
    • Sustainability
  • More
    • Blogs
    • Classifieds
    • Events
      • IBIE 2019
      • Sanitary Design Workshop
    • Interactive Product Spotlights
    • SFWB Store
    • Slideshows
    • Sponsor Insights
    • Submit New Products
    • Videos
    • Webinars
  • Buyer's Guide
    • Construction, Sanitation & Maintenance
    • Ingredients
    • Instrumentation, Computers & Controls
    • Packaging Materials & Containers
    • Processing & Packaging Equipment
    • Services, Supplies & Merchandising
    • Shipping & Delivery
    • Vending & Dispensing
    • Get Listed!
    • Take a Tour
  • Contact
  • Advertise
Home » Ahold USA and Delhaize America partner with IRI
Supplier News

Ahold USA and Delhaize America partner with IRI

IRI logo
October 25, 2017
KEYWORDS Ahold USA / IRI
Reprints
No Comments

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Ahold Delhaize Licensing, SARL, a proud company of Ahold Delhaize, have announced they have entered into a long-term agreement for IRI to serve as the primary partner and analytics platform of record for the Brands of Ahold USA and Delhaize America. Together, the Brands of Ahold USA and Delhaize America represent the largest grocery retailer group on the U.S. East Coast, including the Stop & Shop, Food Lion, Giant Foods, GIANT/MARTIN’S and Hannaford brands.

Leveraging its leading technology platform, IRI Liquid Data, IRI will provide integrated point-of-sale (POS), frequent shopper program (FSP) and supply chain data for Delhaize America and POS and supply chain data for Ahold USA. In addition, the Brands of Ahold USA and Delhaize America and their suppliers will benefit from: 

  • Simplified access to best-in-class consumer insights and analytics, empowering better and faster business decisions; 
  • Improved targeting capabilities to reach customers; and 
  • Increased effectiveness of marketing campaigns to drive improved ROI.

“This is a transformational alliance that will give the Brands of Ahold USA and Delhaize America a more comprehensive understanding of their businesses, improve collaboration with suppliers and provide a holistic view of the customer,” said JJ Fleeman, chief strategy and development officer for Delhaize America. “The Brands of Ahold USA and Delhaize America look forward to leveraging this partnership to grow through more effective and efficient business operations and more personalized consumer impacts.”

“We are thrilled to add the respected Brands of Ahold USA and Delhaize America to our growing list of retail partners, so that we can help them realize the full value of their data,” said Andrew Appel, president and chief executive officer of IRI. “The Brands of Ahold USA and Delhaize America have an impressive footprint in key markets up and down the U.S. East Coast, and their decision to partner with IRI underscores the strength of our offerings and team, and our unmatched ability to help retailers grow and collaborate with their suppliers. This partnership will arm their key supplier decision-makers with access to innovative and business-critical shopper and market insights, translating into better category management, a better experience for customers and better returns for the Brands of Ahold USA and Delhaize America.”

“This partnership builds on the Brands of Ahold USA and Delhaize America’s commitments to big data and technology to drive consumer-centric collaboration and growth,” said Nick Bertram, senior vice president of merchandising for Ahold USA. “More than ever, winning with customers requires the right combination of strategy, tools, talent and data technology, and the Brands of Ahold USA and Delhaize America are pleased to partner with an industry leader with a proven track record in helping retailers find new avenues of growth.”

The U.S. brands of Ahold USA and Delhaize America and their vendor partners will benefit from IRI’s Unify visualization capabilities, which provide a more personalized view of data on an interactive dashboard with advanced rendering, display and analytics features. Brand teams and users will be able to easily access insights and integrate multiple, disparate data sources, to quickly get to real-time, actionable insights. 

The brands will begin the transition in early 2018.

subscribe to sfwb

Related Articles

Ahold Delhaize USA brands announce commitment to sustainable chemistry, transparent products and packaging

Ahold USA partners with RangeMe to drive business partnership growth

IRI partners with Experian to help brands identify most valuable purchasers

Bimbo Bakeries USA partners with Please Touch Museum on interactive exhibits

Related Products

Cakes, Pastries & Sweet Pies (Bakery & Cereals) Market in North America - Outlook to 2020: Market Size, Growth and Forecast Analytics

New Food Product Development: From Concept to Marketplace, Third Edition

The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products

Food and Beverage Cost Control, 6th Edition

Related Directories

Zeppelin Systems USA Inc.

T. Hasegawa USA

Leng D'Or USA Inc.

Daabon Organic USA Inc.

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Advances in Science & Engineering of Rice

Advances in Science & Engineering of Rice

See More Products
sfwb events
best new snack and bakery products 2019

Snack Food & Wholesale Bakery Magazine

december 2019 sfwb

2019 December

December's Snack Food & Wholesale Bakery publication features our cover report: The Top 50 Snack and Bakery Companies; plus much more!
View More Create Account
  • More
    • Associations
    • Columns
    • Custom Content & Marketing Solutions
    • Digital Literature
    • Food & Beverage Brands
    • Interactive Product Spotlights
    • Market Research
    • SFWB Store
    • Want More?
    • Privacy Policy
    • Subscribe
    • Survey And Sample

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing