Omaha-based advertising and marketing communications firm Anderson Partners has strengthened its account service team with the promotion of Liz Bloyd, director of account service, and the addition of Jennifer Remsberg, senior account manager.

Bloyd’s appointment further elevates the firm’s ability to deliver marketing programs that are strategically designed to drive sales, increase brand equity and differentiate clients from their competition. Since joining Anderson Partners in 2012, Bloyd has served as an integral part of the team by facilitating strategic marketing plans and initiatives for clients. In her new role, she will continue to help clients achieve their marketing goals by overseeing the direction of the account service team.

As senior account manager, Remsberg brings more than 20 years of experience in marketing, advertising and account service. In her most recent role as an insight planner for Grey Health Group, she specialized in strategic research for retail health, pharmaceutical, animal health and agriculture clients. Prior to her work at Grey Health Group, Remsberg provided account management services for a variety of business-to-business and business-to-consumer agencies throughout Kansas City and Omaha.

“This is an exciting time for Anderson Partners,” said Deb Murray, president. “As a company, we are dedicated to meeting the diverse marketing needs of our clients—and as a team, we keep getting stronger.”