Pcdata, a global leader in Pick- and Put to Light order fulfillment and tracking solutions for the supply chain industry, has announced the hire of Ralf Ulmer as director, business development baking.

“We are extremely pleased to welcome Ralf as part of the Pcdata team," says Ruud Hendrix, global director, sales and marketing for Pcdata. "It’s not every day that you find someone with his extensive expert knowledge and understanding of the Baking Industry, AND paperless dispatch technology," Hendrix adds. “And adding staff to keep up with current and projected demand for our products and solutions is the right thing to do. Ralf will focus on growing our market leadership position in the baking industry across the world.

Ralf started in his new role at Pcdata on October 1, 2017.