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Industry News

Delta adds This Bar Saves Lives to in-flight offerings

This Bar Saves Lives flavors
December 11, 2017

As part of a larger plan to expand its in-flight offerings, Delta added This Bar Saves Lives Wild Blueberry Pistachio Bar to its Delta Comfort+ snack basket, supporting This Bar Saves Lives’ mission of helping those in need. Throughout the three-month cycle, the airline will be purchasing approximately 300,000 bars.

This Bar Saves Lives is one of the fastest growing impact brands in the world with one bold mission — for each granola bar purchased, they provide life-saving nutrition to a child in need. The bars are made with real ingredients like nuts and seeds and are gluten free, non-GMO and kosher.

The company was born in 2013 when the founders traveled to Liberia on a humanitarian trip and met children suffering from severe acute malnutrition, a heartbreaking condition that’s 100 percent treatable and preventable. Co-founders Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel launched This Bar Saves Lives with a simple motto, "Buy a bar. Feed a child. We eat together.” To date, they’ve donated millions of nutrient packets, impacting thousands of children around the world.

KEYWORDS: This Bar Saves Lives

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