Company: This Bar Saves Lives

Introduced: March 2019

Distribution: National

Suggested Retail Price: $10.99 (3-pack) and $36.99 (10-pack)

Product Snapshot: This Bar Saves Lives will be launching Collagen Bites—their first foray into the functional food space—at Natural Products Expo West, March 7-9.

Co-founders Kristen Bell, Ryan Devlin, Todd Grinnell, and Ravi Patel launched This Saves Lives with the mission to help give every child a chance to thrive - every single purchase sends life-saving food to a child in need. With the introduction of collagen bites, This Saves Lives is expanding their impact in a brand new category. They were inspired to take on the challenge of creating a functional food that promotes wellness while maintaining their standards for delectable flavors and doing good.

The new Collagen Bites are made with grass-fed collagen and superfood premium ingredients. The flavor combinations include:

  • Defense: strawberry, turmeric, ginger, honey
  • Radiance: matcha, rose water
  • Detox: dark chocolate, bentonite clay, spirulina, chlorella, peppermint