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Industry News

American Flatbread announces expanded availability for Hot Frustas in select grocers

American Flatbread Hot Frustas
December 20, 2017

American Flatbread has announced the expanded distribution of its Hot Frustas line—the all-natural, handmade, on-the-go handhelds inspired by Italian street foods—to select retailers and grocery stores across the nation.

Hot Frustas are now available at select locations:

●     Safeway (Portland)

●     H-E-B Stores

●     Woodman’s

●     Sendicks

●     Price Chopper

●     HyVee (Kansas City only)

●     Martins

●     Strack & Van Til

●     Market Basket/Demoulas

●     Ahold

●     Hannaford

●     Shaw’s

●     Harris Teeter

●     Whole Foods (Available January 2018)

American Flatbread launched its version of an Italian street food, Hot Frustas, at the 2017 Natural Products Expo West. Staying true to the authenticity of Italy’s homegrown cuisine, Hot Frustas use the same quality that enthusiasts of award-winning frozen pizza have grown to love. The handheld product is handmade, hand-shaped, hand-seasoned and made with fresh, all-natural ingredients. Hot Frustas are great as a light meal, snack or appetizer and are neither pizza nor calzones, but something in between—a hand-formed crust layered with toppings, then folded and pinched to form an honestly delicious Southern Italian-inspired treat. There are no artificial preservatives, flavors or fillers. The on-the-go product comes in three flavors, including Uncured Pepperoni Bacon, BBQ Pulled Pork and Tomato & Cheese.

“We’re thrilled that these retailers are embracing more handmade, all-natural products,” said American Flatbread CEO Brad Sterl. “Hot Frustas provide all-natural ingredients in every bite so that pizza lovers can enjoy an on-the-go option.”

For more information, visit AmericanFlatbreadProducts.com.

KEYWORDS: American Flatbread expansion

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