Enjoy Life Foods, a leading brand in the growing “free-from” category, has announced the expansion of its sales and marketing team with the addition of seasoned sales veterans, Amy Feldman and Jim Davock, as vice presidents of sales, and Jamie Siegel as marketing manager. Effective immediately, the new hires were made to further strengthen the company’s trajectory of rapid expansion across the U.S. and Canada.

“We feel fortunate to have such talented individuals join the Enjoy Life team as we continue to grow the brand in all classes of trade,” said Joel Warady, chief sales and marketing officer of Enjoy Life Foods. “Amy, Jim and Jamie will each play integral roles in expanding our brand’s footprint and further establishing Enjoy Life as the leader in great-tasting foods that are free-from gluten, the eight most common food allergens, as well as free-from all GMOs.”

Feldman joins Enjoy Life as vice president of sales for e-commerce, foodservice, and specialty in the U.S. and Canada following her role as vice president of independent grocery sales at a leading natural and specialty food distributor, KeHE Distributors. Feldman will play a key role in building and managing a team focused on growing online, drug and foodservice channels, as well as other specialty channels.

As vice president of sales for food, mass and club, Davock will lead a sales team with a heavy focus on conventional retail, natural grocers, mass market and club store channels in both the U.S. and Canada. A previous vice president and general manager of sales for Boulder Brands, Davock has systematically increased topline sales and brings a wealth of category and retailer knowledge and expertise to his new role at Enjoy Life.

Prior to joining Enjoy Life’s team as a marketing manager, Siegel held the role of communications specialist at Leo Burnett, bringing with her a wealth of creativity and experience in the consumer packaged goods category to her new role within Enjoy Life’s U.S. and Canada divisions.

All Enjoy Life products are certified gluten-free, Non-GMO Project Verified and free-from the top eight most common food allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish. Enjoy Life Foods products are available in Whole Foods Market, Kroger, Target, Sprouts Farmer’s Market, Walmart, Albertsons, Amazon and more.

For more coverage of Enjoy Life Foods, see:

• Feature article: “Cookie market: Enjoying gluten-free treats”
• Feature article: “Baking treats the gluten-free way”
• Exclusive video of the Enjoy Life bakery: “Enjoy Life Bakery”
• Free on-demand webinar featuring Joel Warady of Enjoy Life Foods: “Gluten Free: The Rising Growth Market”