Company: La Panzanella


Introduced: April 2018

Distribution: National

Suggested Retail Price: $4.99

Product Snapshot: La Panzanella Artisanal Foods Co., maker of the Croccantini gourmet cracker, has introduced its line of Gluten-Free Oat Thins cracker. The new Oat Thins cater to the growing population that seeks snack options that are healthy and flavorful yet conform to a gluten-restricted diet. Launching this summer, Oat Thins will come in three flavors with versatile, deli-friendly packaging for a suggested retail price of $4.99 for five ounces.

La Panzanella Oat Thins cracker has a crispy texture and is made with whole oat flour. All ingredients are Gluten-Free Certified and Non-GMO Project Verified. Oat Thins will come in three flavors including Toasted Oat, Rosemary and Roasted Garlic. All of these flavors are baked in, and the crackers are made in small batches. This versatile, gluten-free cracker is ideal paired with cheese, hummus, dips, meat or dried fruit, and is great for snacking on its own.

“Industry research reports that the gluten-free packaged food sector is expected to reach $8.1 billion by 2023, and as the market grows, consumers will demand more variety and tastier options,” said Steve Lorenz, head of marketing at La Panzanella. “We’re very pleased to introduce our Gluten-Free Oat Thins in three varieties and believe it will take just one bite for consumers to adopt a new, favorite snack cracker.”

The new Oat Thins contain no preservatives and offer multiple benefits to those on a gluten-free diet, or anyone looking for a healthier snack cracker that’s full of goodness and flavor and only 70 calories per serving.  Key product characteristics include:

  • Gluten-Free Certified
  • Non-GMO Project Verified
  • Low-fat
  • Lactose-free
  • Cholesterol-free 
  • Vegan
  • Kosher Parve
  • 70 calories per serving
  • Low Sodium (130 mg per serving)

The Oat Thins five-ounce carton can be displayed horizontally or vertically for maximum merchandising flexibility. Gluten-Free and Non-GMO messaging is clearly marked on the packaging. Each flavor has clear visual cues including a unique color scheme and ingredient illustration on the front of the package to help shoppers identify their favorite flavors. A window on the packaging allows consumers to see the product, driving appetite appeal and increased sell-through.