Introduced: July 2018
Suggested Retail Price: $3.49
Product Snapshot: ParmCrisps, the maker of award-winning, artisan crafted crisps made from 100 percent cheese, has refreshed the brand and its packaging, boosting it into a “snack-forward” positioning. Their popular Pouch format has been re-positioned for snacking on-the-go as the brand leans in with consumers looking for functional, nutritionally on-trend and flavorful products. This includes consumers looking for Gluten-Free and Keto-Friendly snacks, two of the fastest-growing diets in America.
The result is a millennial forward, snackable, and approachable feel that highlights the brand’s signature crisps, showcasing how the company serves as an exciting new substitute for traditional chips and crackers. In fact, ParmCrisps recently won Gold in the Cracker Category at the 2018 Fancy Food Show; their 12th SOFI Award from the Specialty Food Association.
Since launching ParmCrisps in January 2017, consumers have found usage versatility with the product across the board. However, the brand also took note that consumers prefer different formats of the snack for different usage occasions. While ParmCrisps will continue to retail their tub format, which bridges the gap between traditional cheese and a cracker, the new ParmCrisps Pouch caters to the preference of hand-to-mouth snacking.
Third-party research uncovered that 85 percent of millennial consumers utilize a pouch format for their snacks; and 77 percent of ParmCrisps consumers use the cheese crisps as a snack over casual get-togethers, holidays, or with a meal. With this research in mind, along with the preference for more mainstream flavors, the ParmCrisps Pouch takes a stylistic and accessible approach to snacking in Original, Jalapeno, and Black Sesame flavors.
“As we discovered what our millennial consumers want, we realized we needed packaging that reflects the bold and sophisticated, yet flavor-forward and snackable aspects that ParmCrisps are all about,” says Kevin Joseph, VP marketing. “We carefully crafted each element of the design, from our brand assets, color tones and photography to the surface finish, seal, and gusset. The new package is a clear and relevant design that appeals to the millennial snacker and showcases our product benefits, boosting our brand as the new, millennial snack.”
ParmCrisps’ new packaging will start hitting shelves in July 2018, which will coincide with their national launch in Whole Foods.