Introduced: October 2020
Suggested Retail Price: $4.79
Product Snapshot: ParmCrisps, the nutritionally on-trend snack brand, has once again broken through the confines of the cracker category. The brand is eager to announce its newest line, Plant-Based ParmCrisps, made from 100 percent dairy-free cheese. Plant-Based ParmCrisps will come in two timeless flavors: Sea Salt and Cracked Black Pepper, and will be a first-of-its kind product that caters to the plant-based lifestyle.
Grocery sales of plant-based foods have grown 29 percent in the past two years, according to SPINS data released in 2020. Plant-based cheese, in particular, has seen an 18 percent spike since 2019. Americans are increasingly enlisting in a plant-based lifestyle with vegan options, and the plant-based category has exploded to reach $5 Billion in 2020. As a result, restaurants, retailers and food brands are innovating swiftly and strategically.
“The ParmCrisps innovation strategy has always been developed with the consumer top-of-mind,” says Sam Kestenbaum, CEO of ParmCrisps. ”When we noticed a trend toward plant-based snacking, we partnered with Whole Foods to create a solution for both our consumers and our retail partners. Plant-Based ParmCrisps is that solution, and it tastes so good that we’re confident both mainstream and plant-based consumers will fall in love.”
According to SPINS, the last 52 weeks have proved ParmCrisps as the number one Cheese Crisp brand in both the Natural and Grocery category, as well as the Natural Channel’s fastest growing brand in the entire cracker set. As the Natural Channel leader, Whole Foods and its parent company, Amazon, partnered closely with ParmCrisps for the development and launch of this dairy-free crisp, and will have an exclusive on the item in 2020. This first-ever dairy-free cheese crisp will be driving incremental basket sizes and bringing new consumers into the exploding Cheese Crisp category.
Consumers can find these first of their kind, plant-based cheese crisps in Whole Foods nationwide in October 2020 for an SRP of $4.79. ParmCrisps are the first ever no-sugar, no-gluten snack made from real, oven-baked cheese, and now, dairy-free options.