Company: Fat Badger Bakery


Introduced: July 2018

Distribution: National

Suggested Retail Price: $1.74 per individually packed cookie

Product Snapshot: Introducing Fat Badger Bakery, a vegan bakehouse specializing in small-batch cookies bursting with flavor. Gretchen Dossa, general manager of Fat Badger Bakery, stated, “Our team introduced dairy-free treats as Nomoo Cookie Company in 2014. The cookies were a hit and soon our customers were asking for vegan options. So, we ditched the eggs and the verdict was in. Vegan cookies were delicious and met the dietary needs of many people. We eliminated the dairy-free line and selected a new name that would best represent us as a company, Fat Badger Bakery.”

With the explosion of information on various dietary lifestyles, nutrition and healthy living, more and more consumers are exploring vegan products. Whether aiming amp up the adventure in their diets, experimenting with vegan meals or diving head-first into veganism, consumers need options that are simple, tasty and familiar. For food companies, the time is right to expand portfolios and appeal to a wider audience.

“An important component of our transition was verifying our cookies with The Non-GMO Project. We’re committed to baking with the same great ingredients we use in our own home kitchens. That means you’ll never find preservatives, obscure chemicals, hydrogenated trans-fats or artificial flavors or colors in our cookies and we believe you can taste the difference. It should be easy for consumers to know what’s in their food and how it’s made.” says Dossa.

Fat Badger Bakery has cookie flavors to satisfy everyone’s taste buds. Classics like Chocolate Chip, Cinnamon Sugar and Oatmeal Chip are sure to rival your childhood favorites. For something richer and more unique, there’s the buttery, Toasted Coconut, creamy Vanilla Bean and Sweet Raspberry. And, for the fudgy brownie-lovers’, there's Chocolate Sea Salt and Chocolate Mint.