Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
EquipmentNew EquipmentEquipment Briefs

Precision Food Innovations horizontal motion conveyor

PFI horizontal motion conveyor
October 23, 2018

Company: Precision Food Innovations

Website: www.pfi-global.com

Equipment Snapshot: Precision Food Innovations’ (PFI) new horizontal motion conveyor, the PURmotion, was designed with the FDA’s recent Food Safety Modernization Act (FSMA) guidelines in mind. PFI engineers designed and built the new piece of food processing equipment to meet the highest sanitary standards, with several new features not seen on horizontal conveyors in the past.

With an open design, solid structural framing, and no hollow tubing, there is virtually no place for bacteria and other germs to hide. Every part of the equipment has easy accessibility for sanitation cleaning.

The critical components of the PURmotion are IP69K rated, which means PFI’s new horizontal motion conveyor is able to withstand the close-range, high pressure, high temperature spray downs necessary to completely sanitize equipment, as well as completely preventing dust ingress.

“Customers in the food industry frequently purchase several types of conveyors depending on what product they want to convey,” said Greg Stravers, PFI senior vice president. “While there are many types of conveyors, four main types are common in the food industry depending on their application: belt, vibratory, bucket elevator and horizontal motion. We created PURmotion to round out our product offerings for each of the four major types.”

PURmotion offers a highly sanitary product that is extremely easy to clean and efficient in operation, with immediate reversing motion to wash down without removal of side panels.

Patents are pending on PURmotion features that allow the operator to precisely control feed rate and the ability to almost instantly reverse direction. Using an amazingly quiet servo driven motor provides the operator complete control and flexibility without disrupting adjacent operations. There is no ramp up time when an operator does need to stop and start, and even when fully loaded, starting and stopping will not damage the equipment.

Other features of the PURmotion include a smooth and gentle operation, which means the PURmotion is perfect for coated products and fragile products that break apart easily. Product doesn’t move or bounce around in the pan and stays in its lane. The PURmotion is recommended for food products, agglomerated powders and extruded, flaked or pelletized products.

With its IP69K rating, the PURmotion’s electronics and circuits will prove durable and resistant to the combination of water, chemicals, high pressures and temperatures associated with sanitizing.

PFI’s new PURmotion can be easily customized with varying lengths, cover and gate options, as well as ceiling or floor mounted options.  With its extremely quiet and easy to clean components, the PURmotion takes sanitary to a whole new level. PURmotion easily integrates into an existing or new food processing system.

KEYWORDS: Precision Food Innovations

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Key Technology introduces Zephyr next-generation horizontal-motion conveyor

    Key Technology introduces Zephyr next-generation horizontal-motion conveyor

    See More
  • Key Technology debuts reversible horizontal-motion conveyor

    Key Technology debuts reversible horizontal-motion conveyor

    See More
  • Groto logo 2021

    Grote Company acquires Precision Food Innovations

    See More

Related Products

See More Products
  • food-packaging.jpg

    Food Packaging: Advanced Materials, Technologies, and Innovations

  • handbook of.jpg

    Handbook of Food Processing: Food Safety, Quality, and Manufacturing Processes

  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing