Company: Toshiba America Business Solutions

Website: business.toshiba.com

Technology Snapshot: Continuing its commitment to improve the customer experience, Toshiba America Business Solutions introduces its Elevate 2.0 multifunction printer (MFP) customization platform.   

The cloud-based platform enables the personalization of Toshiba’s current e-STUDIO MFPs by allowing Toshiba resellers to add new functionality and customize the user interface (UI) to match each customer’s exact needs. 

Elevate-customized MFPs enhance productivity and utility through the one-touch operation of both common and sophisticated tasks, as well as the simple integration of powerful workflow solutions and apps on a fully customized front panel.  The platform additionally allows clients to feature images and logos while maintaining their branding guidelines and taxonomy.

Elevate 2.0 features the introduction of Elevate Composer, a design portal and app store accessible exclusively to Toshiba’s resellers.  Elevate Composer enables authorized Toshiba resellers to create a custom UI that can be deployed to one or multiple e-STUDIO machines. 

Elevate Composer also includes a drag-and-drop style graphical UI with more than 40 workflow applications from which to further tailor a client’s e-STUDIO MFP. 

Though just-introduced, the new Toshiba MFP solution has already secured the prestigious 2019 Keypoint Intelligence-Buyers Lab Pick Award for Outstanding MFP Customization Tool.  Buyers Lab Picks stand alone in the industry and are hard-earned awards as the honor is based on rigorous testing, including an extensive durability assessment and evaluation of key attributes such as usability, image quality, and value. 

“Elevate Composer is a simple, yet elegant solution that enables Toshiba partners to deliver MFPs that are truly customized to each customer's needs,” said Keypoint Intelligence director of solutions analysis Jamie Bsales.  “It enhances the value proposition of the hardware, making it an integral part of a customer's business processes.”

“Elevate 2.0 represents an industry shift as it enables our resellers to personalize Toshiba e-STUDIO MFPs to meet the specific workflow needs of each client,” stated Toshiba America Business Solutions chief marketing executive Bill Melo.  “Providing this level of customization to the customer allows organizations to operate much more efficiently and productively.”