Enjoy Life Foods has announced its partnership with the Babe Ruth League (BRL) for the 2019 season. The Babe Ruth League consists of over 70,000 teams in 8 regions nationwide, providing children the opportunity to participate in baseball and softball. The league’s values of community, respect, family, and fun align seamlessly with Enjoy Life’s mission to allow all individuals, regardless of their unique dietary needs, to be included in activities that allow them to enjoy life. During the 2019 season, Enjoy Life and the Babe Ruth League will collaborate on key initiatives, including offering over 1.5 million families with allergy-friendly snack options at the league’s concession stands nationwide. Parents will also be encouraged to be mindful of teammates with food sensitivities and to choose allergy-friendly snacks from Enjoy Life when they are assigned dates to purchase snacks for their team.
“According to Food Allergy Research and Education (FARE), up to 15 million Americans, including 1 in 13 children, have a food allergy, and nearly 40 percent of these children have already experienced a severe or life-threatening reaction. From 2007 to 2016, life-threatening allergic reactions to food increased 377 percent, according to a study by FAIR Health. Having the option to choose allergy-friendly alternatives of your favorite stadium snacks shouldn’t be hard to come by,” said Joel Warady, general manager/chief sales & marketing officer at Enjoy Life Foods. “Enjoy Life Foods is proud to partner with the Babe Ruth League. Providing easy access to everyone at these youth-focused sporting events to enjoy delicious, allergy-friendly snacks is a leap in the right direction.”
“We’re excited to announce this new partnership with one of the most trusted and respected companies in the food industry,” said Steven M. Tellefsen, president and chief executive officer of Babe Ruth League, Inc. “Enjoy Life Foods will have a positive, healthy impact on our players and families. With this new partnership, Babe Ruth Leagues across the country will have access to all natural, gluten free, allergy friendly, Non-GMO snacks. It’s Enjoy Life Foods’ mission to create delicious food products made with pure ingredients and we are proud to welcome Enjoy Life Foods to our distinguished list of partners.”