A coalition including many of the world’s largest consumer product companies, along with international recycling leader TerraCycle, has unveiled a global, first-of-its-kind, shopping system called Loop. The initiative is designed to change the world’s reliance on single-use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits.

Announced at the Davos World Economic Forum, Loop will enable consumers to responsibly consume a variety of products in customized, brand specific durable packaging that is collected, leaned, refilled and reused. The content, if recoverable, will be either recycled or reused.

“As a response to the global challenge in managing waste and the opportunity to improve consumers’ experience, a group of global brands, retailers and infrastructure companies, along with the World Economic Forum, have come together to create a new way to more  responsibly consume products.” says TerraCycle CEO Tom Szaky. “Loop will not just eliminate the idea of packaging waste, but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers can now responsibly consume products in specially designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics. When a consumer returns the packaging, it is refilled, or the content is reused or recycled through groundbreaking technology.”

Learn more at the original article from our sister site, Packaging Strategies, which includes a podcast with Tom Szaky, Terracycle's CEO.