Company: Milton's

Introduced: March 2019

Distribution: National

Suggested Retail Price: $3.49-$3.99

Product Snapshot: Milton’s Craft Bakers has introduced two new varieties to the brand’s popular line of Gluten Free Crackers. Olive Oil & Sea Salt and Fire Roasted Vegetable join the cracker family. All six varieties, including the two new flavors, are baked to perfection with Milton’s signature seasonings and carefully selected, clean ingredients that are all Certified Gluten Free and Non-GMO Project Verified.

"A few years ago, we saw consumers demanding gluten free snacks that actually taste good,” explains John Reaves, CEO at Milton’s Craft Bakers. “When we first launched Milton’s Gluten Free Crackers, we were excited to see the tremendous positive feedback. Consumers continue to find they transcend traditional gluten free snacks, providing a flavorful option for those who eat gluten free, have special dietary needs, or just love healthy snacking. At Milton’s, innovation is using our imagination to create consumer joy – we think these two new gluten free cracker flavors will provide a lot of joy!”

Since the launch in June 2014, Milton’s Gluten Free Crackers have quickly gained popularity with consumers due to their incredible taste and light and crispy crunch. The two new varieties join Gluten Free Crispy Sea Salt, Gluten Free Everything, Gluten Free Multi-Grain and Gluten Free Cheddar Cheese. Consumers can enjoy all six varieties paired with their favorite spread and dips, cheeses or snacked on right out of the bag:

  • Olive Oil & Sea Salt – crafted with five grains, real olives, olive oil and a hint of sea salt
  • Fire Roasted Vegetable – a savory combination of five grains with Mediterranean herbs and spices.

“Not only are consumer dietary needs continuously evolving, so are their palettes,” says Simon Kyne, Vice President Innovation & Quality at Milton’s. “We created snacks that answered the demand for more exploratory flavors, using ingredients that fit into both Mediterranean and vegetarian diets.”

Milton’s full line of Gluten Free Crackers are available now to retailers in cases of 12 x 4.5 oz bags, each with an MSRP of $3.49-$3.99. The line features convenient, resealable bags, ideal for families and snacking on-the-go.