Stacy's creates limited-edition bags for International Women's Day
Company: Stacy’s Pita Chip Co.
Introduced: March 2018
Suggested Retail Price: $10
Product Snapshot: With International Women’s Day only a few days away (3/8), there’s no better time to celebrate all the strong, independent ladies in your life!
As part of this, Stacy’s has created 6 limited-edition bags commissioned by female artists to help support courageous women who are rising to accomplish their dreams. Each of the bags depicts one the six key stages of a female’s journey: Inspiration, Courage, Grit, Nourishment, Success and Community.
By donating $10 on www.stacyssnacks.com, consumers can receive one of the six limited-edition bags and a commemorative 8x10 print of the featured artwork. They will be joining Stacy's in the goal to raise a total of $200,000 to support United Way’s “Women United” program and helping fund microgrants for women entrepreneurs who are interested in opening their own business or growing their existing business. If they wish to purchase all six bags as a collection, they can do some on the Stacy’s website for a total of $60 that is also donated towards United Way.
For Women’s History Month, Stacy’s is issuing a rally call to have consumers help match the brand’s $100,000 commitment to support United Way’s “Women United” program that will help fund microgrants to women entrepreneurs who are opening or growing their own businesses.
To help foster female empowerment within their own community, consumers can gift one of these Stacy’s bags to the women that inspired them on a daily basis – selecting a bag that best represents them (via stacyssnacks.com/riseproject). So, whether they provide inspiration, have shown grit, offer a sense of community, etc., consumers can send it to their female mentors to show how they’ve helped them with their own journey to success!