Flavorchem changes brand identity to emphasize innovation and clean-processing
Flavorchem Corporation has unveiled its new logo and refreshed brand identity. The refresh symbolizes the company’s commitment to innovation, clean-processing and evolution to better serve the changing needs of its local and global clients. Certain key elements of the original logo were captured into the new brand identity as a tribute to the company’s history and legacy. Flavorchem’s new logo shows a strong green color palette representing its forward-thinking, global emphasis on natural ingredients and sustainability.
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, president of Flavorchem, “Commitment to our customers and partners remains our highest priority. As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought-leadership can benefit all existing and future clients.”
The commitment to innovation and clean-processing is evidenced by the company’s investment in a brand new, state-of-the-art Innovation Center, set to break ground later this year. The new facility will include an ultra-modern test kitchen with the ability to conduct demonstrations both on-site and remotely, sensory, flavor & applications labs, and a pilot plant boasting the latest aseptic equipment and other proprietary technologies. The Innovation Center will house Research & Development, Technology & Innovation and Marketing in an open environment to create a truly collaborative workspace.
“For over 47 years, Flavorchem has focused on helping customers make great tasting products. Enhancing our core competencies in innovation and service are our top priorities”, adds Malinowski. “Investment in a new, state-of-the-art Innovation Center will put customers at the center of our new product development efforts and will provide our talented employees advanced tools and resources needed to be on top of the latest industry trends.”