Company: Old Trapper Smoked Products
Introduced: May 2019
Suggested Retail Price: $14.00 (per 10-oz. bag)
Product Snapshot: Much has changed over the last 50 years, but Old Trapper Smoked Products has stayed true to the same values it held when it opened its doors in 1969. Backed by a steadfast commitment to providing the “real deal” in meat snacks, Old Trapper jerky prides itself on manufacturing the highest quality, world’s finest beef jerky. The company crafts its jerky from the most tender, most savory and highest-quality protein. The end result is a take-anywhere snack that is low in calories per serving yet high in protein. A long successful player in the beef jerky industry, Old Trapper is also pioneering clear view packaging to ensure consumers know exactly what they are getting when they make a purchase. It’s industry changing 10 oz clear view packaging beef jerky along with the complete Old Trapper product line will be showcased at this year’s Sweets and Snacks Expo from May 21-23 at McCormick Place in Chicago.
According to a recent Washington Post article, meat snacks like beef jerky are giving long-time snack favorite potato chips a big run for their money. Citing Nielsen statistics, the article revealed, “Meat snack sales have increased 3.5 percent over the last year to $2.8 billion.” What’s more, “American households spend an average of $25.81 on meat snacks every year, which puts them in second place in the salty snacks category.” Contributing to this growth are competitors that emphasize jerky’s wholesome qualities and consumers who are craving healthier and protein-richer salty snack options.
Old Trapper has been meeting the demand for a snacking alternative that is made from the choicest lean meat and quality ingredients long before such buzzwords even entered the consumer lexicon. Now in its 50th year, Old Trapper marks its half century in business by reflecting on the qualities that have made it such a longstanding national brand.
The secret to the company’s longevity is simple. Old Trapper makes beef jerky the way it was meant to be. The ingredients behind the company’s success are as short as its actual ingredient list: lean high-quality meat, the best seasonings and real wood-fired smoke. Couple that with an attractive package that puts the product first and Old Trapper’s ability to outlast the competition becomes obvious.
Old Trapper is so committed to ensuring consumers know exactly what they are getting, that they are now pioneering clear view packaging for their 10 oz beef jerky bags Robert Leary, director of marketing at Old Trapper. “We put a lot of time and effort into providing a stellar beef jerky product. We wanted to showcase that. With clear view packaging, our customers don’t have to take our word for it. They can clearly see that they are getting the best beef jerky.
Old Trapper’s featured jerky products include 10-ounce individual bags made from lean cuts of real steak with a hint of brown sugar and 2-ounce kippered beef steak that is smoked for hours until it is tender and delicious.
Industry members and attending media are invited to stop by Booth 2345 at this year’s Sweets and Snacks Expo held at McCormick Place in Chicago from May 21-23 to check out the new clear packaging and the complete Old Trapper product line.
Old Trapper products are available at grocery and convenience stores nationwide and online at www.OldTrapper.com.