Company: Mondelēz International


Introduced: June 2019

Distribution: National

Suggested Retail Price: $3.99-$4.89

Product Snapshot: Since its launch in 1969, the NUTTER BUTTER cookie has become America’s favorite peanut butter sandwich cookie, pleasing fans with its signature look, shape and taste through the 70s, 80s, 90s and into the new millennium. As each of the decades were nutty in their own way, the cookie is paying tribute to all 50 years through limited-edition packaging designs, creative digital content, consumer sweepstakes, sampling events and a quirky brand collaboration.

“A lot has changed in the last fifty years, but one thing has remained a classic: the nutty taste of our iconic peanut butter sandwich cookie,” shared Tracey Benitz, NUTTER BUTTER associate director. “NUTTER BUTTER has seen it all! In celebration of our milestone birthday, we are excited to take peanut butter lovers on a journey back in time reliving their nuttiest memories over last five decades through imaginative digital memes and videos, retro package designs, custom apparel and more.”

This month NUTTER BUTTER is unveiling unique limited-edition package designs for NUTTER BUTTER Creme Patties, Rounds, and Peanut-Shaped Family Size Cookies. The six nostalgic designs celebrate the brand’s 50-year history and nutty personality, with prints ranging from 60s tie-dye to today’s emoji craze. The limited-edition packs will be available nationwide wherever NUTTER BUTTER cookies are sold, while supplies last.

The limited edition NUTTER BUTTER Creme Patties have a suggested retail price of $4.69, the NUTTER BUTTER Rounds suggested retail price of $3.99, and the NUTTER BUTTER Peanut-Shaped Family Size have a suggested retail price of $4.89.