Kezzler AS has announced the appointment of Mr. Bjørn Kjærand Haugland to the company’s board of directors.

Haugland is a globally recognized expert in sustainability, innovation and business development who brings more than twenty-five years of experience across management, international marketing, M&A and technology. He currently serves as the chief executive officer (CEO) of NORWAY 203040, a business-led climate initiative, and is the former EVP and chief sustainability officer at DNV GL Group. Additionally, Haugland is a board member of The Peace Research Institute Oslo, the University of Bergen and WWF Norway.

As the CEO of NORWAY 203040, Haugland is responsible for accelerating Norway’s transition to a low-carbon economy and supporting the government in delivering on its national climate commitments by 2030, as well as demonstrating the business potential that exists in the low-carbon economy.

“I am delighted to join the Kezzler board at a time when end-to-end traceability of each individual manufactured item is starting to happen across industries. Tracking the flow of products at such a granular level can be a powerful tool in helping us to reduce our carbon footprint. As food has an expiry date, the most obvious example is food waste reduction. However, it can also serve as the main infrastructure to incentivize and reward sustainable behavior – either voluntarily or as part of governmental legislation,” says Haugland.

Haugland joins the Kezzler board at an exciting time, with more than six billion products now carrying Kezzlercodes globally and an average of four million API calls recorded per day. His considerable expertise and insight in the field of sustainability make him a strategic fit for Kezzler as a growing number of companies are reaching out to us on how our cloud platform can support their environmental efforts.

As an example, refilling of product packaging is making a comeback in some regions. An individual identity on every item in this instance becomes a prerequisite, not only to optimize the process, but also in tracking and verifying manufacturers’ sustainability credentials.

Commenting on the appointment Mr. Erik Langaker, chairman of the board, stated,

“We are proud to welcome Haugland as an independent non-executive director. He adds deep international experience combined with a globally recognized focus on sustainability and the circular economy. As we are significantly scaling the operational size of the Kezzler business, his background from DNV GL and now NORWAY 203040 will make him a very valuable voice on our board.”