Company: Mighty Sesame
Introduced: July 2019
Suggested Retail Price: $3.99-$4.89 (per box of 6 bars)
Product Snapshot: At a time when hummus is the new “it” food—seriously, who could have predicted a Snickerdoodle hummus revolution?—consumers have been getting excited about tahini, the smooth sesame paste that’s so essential to traditional Middle Eastern hummus. Today tahini is showing up in sandwiches, baked goods, desserts, and even cocktails.
It was only a matter of time before tahini snack bars made an appearance. The healthy-minded people at Absolutely Gluten Free jumped in and made a splash with three all-natural varieties—Pistachio, Cocoa Nibs, and Vanilla—each at only 100 calories per bar.
These addictive treats are now being rebranded under the Mighty Sesame brand name. The packaging is new, but Mighty Sesame promises the same premium-quality product inside. All three varieties of grab-and-go TahiniBars remain gluten-and dairy-free, vegan, and kosher. They are available at Walmart stores nationwide, Meijer and HEB as well as other independent foods stores.