Company: Voortman Bakery

Introduced: August 2019

Distribution: National

Suggested Retail Price: $3.19

Product Snapshot: Voortman Bakery, a heritage cookie company, recently announced the release of its newest seasonal flavors, Apple Crisp and Pumpkin Spice. Both on-trend flavors will be available as crème wafers, with Pumpkin Spice also available as a cookie, for a limited time.

Synonymous with autumn, these warm flavors invoke a sense of comfort each year as the weather shifts and the air becomes crisp. While developing these seasonal offerings, Voortman’s talented team of bakers skillfully bundled the same flawless mix of sweet and spice, seen in classic Thanksgiving desserts, into one simple, convenient and flavorful snack.

A recent study by Fona International, showcased that 63 percent of consumers purchase certain flavors based on season. As a result, Voortman turned a once-seasonless wafer category, limited to chocolate, vanilla and strawberry flavors, upside down with its unique seasonal collections, resulting in a dramatic increase in sales and renewed interest in the overall category.

Committed to real quality ingredients and delicious flavor, all of Voortman’s offerings are baked with real ingredients and contain no artificial flavors or colors and no high fructose corn syrup.

“We at Voortman look forward to the beginning of every new season, because each has  its own set of familiar holidays, activities and most importantly, flavors. Whether you’re apple picking, pumpkin carving or anxiously awaiting football season, everyone has something to look forward to in the fall. We’re excited to usher in our Apple Crisp and Pumpkin Spice offerings to our customers to embrace the season and all that comes with it," said Ken Cross, chief marketing officer.