Company: Dunkin' Donuts
Introduced: August 2019
Suggested Retail Price: $1.09 to $9.49
Product Snapshot: The calendar and climate still say summer, but for pumpkin lovers across the country, the excitement and demand for the favorite flavor of fall is already here. Dunkin’ is fulfilling fans’ fall wishes by stepping up with a seasonal celebration unlike any other.
Dunkin’s long-awaited fall lineup will arrive at participating Dunkin’ restaurants nationwide by August 21. For guests eager for an even earlier chance to get pumped for pumpkin, eight Dunkin’ restaurants will make the start of pumpkin season clear to all by changing the store’s signage from Dunkin’ to Pumpkin’ and serving free Pumpkin Flavored Coffees and pumpkin-scented MUNCHKINS lip balm on August 14.
Consumers’ passion for pumpkin is rising, with annual sales of pumpkin flavored products up 15.5 percent in 2018 and setting an all-time high for the past five years, according to Nielsen. To help satisfy seasonal cravings, Dunkin’ is offering one of the largest varieties of pumpkin choices of any national restaurant chain, with a fantastic fall-inspired array available for a limited time, including:
- NEW Apple Cider Donut and MUNCHKINS doughnut hole treats: The taste of apple cider sweetens the season with Dunkin’s Apple Cider Donut, featuring an apple cider cake ring tossed in cinnamon sugar. Perfect for sharing with friends this fall, guests can also enjoy Apple Cider MUNCHKINS doughnut hole treats.
- Pumpkin Donut and Muffin: Back again for fall is Dunkin’s Pumpkin Donut, a glazed pumpkin cake donut that can also be enjoyed as bite-size MUNCHKINS doughnut hole treats, as well as Dunkin’s Pumpkin Muffin, topped with white icing and sweet streusel crumbs.
SRPs are as follows:
- MUNCHKINS: $2.00 for a 10-count; $5.99 for 25-count; $9.49 for 50-count
- Apple Cider Donut: $1.09
- Pumpkin Donut: $1.09
- Pumpkin Muffin: $1.79