Company: Dawn Foods

Ingredient Snapshot: Global bakery manufacturer and ingredients supplier Dawn Food Products, Inc., has unveiled its 2020 consumer trends report and introduced three new cake flavors—as part of the company’s “Inspired By You” innovation program—at the International Baking Industry Exposition (IBIE).

“Our new global trends and cake flavors unveiled this week at IBIE are just the start of what’s to come,” said Carrie Jones-Barber, CEO of Dawn Foods. “Next year, we celebrate 100 years of inspiring bakery success to our customers and consumers across the globe. As we look to our next 100 years, we’re committed to continuing to strengthen our relationships with our customers and deliver the innovative thinking and unique offerings they need to drive their business forward.”


What’s Trending: Eight Global Trends to Help Bakers Grow Their Business

Dawn is passionate about helping its customers succeed. Through targeted research and insights into the consumer trend landscape, Dawn helps customers make more informed business decisions and better meet consumer demand in the marketplace.

Every three years, Dawn’s global team of dedicated Market Research and Insights experts pour through data, visit bakeries and observe everyday consumer behavior to uncover the latest consumer trends shaping the industry. In its latest report, revealed at IBIE for the first time, Dawn uncovered eight new trends to help customers capitalize on consumers’ evolving needs.

Dawn’s 2020 trends include:

  • Blissful Indulgence: People desire a momentary escape from their “always on” environment and savor the sheer bliss of an indulgent sweet to elevate their mood.
  • #Eatertainment: Consumers seek ways to make eating an overall experience and a form of entertainment. If it’s not worth sharing socially, it’s not #Eatertainment.
  • My Food ID: Food is an expression of who we are – it communicates our story. People believe you are what you eat.
  • Mashup Adventure: Cross-cultural flavors with surprising combinations give people a low-risk way to be adventurous and have unique sensory experiences.  
  • Enlightened Eating: Consumers want great tasting, pure and simple products free from artificial ingredients. They seek products that fuel their bodies and support a health-conscious lifestyle.
  • Transparency 360: Consumers seek brands that offer meaningful products, aligned to bigger-picture values that impact the world.
  • Twenty-Five/7: Constantly exploring ways to save time and maximize the hours in each day, consumers look for easy, efficient experiences that don’t compromise on quality.
  • Just for Me: Custom experiences – tailored to each individual’s needs – make people feel known, understood and important.

“Inspired By You” Innovation Program Uncovers Three New Cake Flavors for Bakers

Dawn recently launched its “Inspired By You” innovation program – a collaborative effort that began with testing, tasting and digging into research to understand which flavors have the biggest impact with consumers. Working hand-in-hand with select bakers from across the country, Dawn developed three new cake mixes to represent the on-trend flavors today’s customers crave. The mixes are formulated to deliver superior taste and performance to help bakers elevate their cake offerings.

The new flavors include:

  • Coffee: Coffee isn’t just for your morning wake up. It’s one of today’s most popular flavors for creating complex, deep, decadent cakes customers love any time of day. From mocha to Mexican coffee, the possibilities are endless with this timeless favorite.
  • Coconut: Coconut is tropical, rich and easy to blend with other favorite flavors for custom creations. Coconut is on 38 percent of U.S. menus and is projected to grow nearly 11 percent in the next four years.
  • Honey: Honey is one of the world’s oldest flavors and is making a modern-day comeback. It can be paired with spices, syrups, fruits and more. From light honey-infused cakes to richer desserts that mark important occasions, honey is a versatile flavor customers love.

The mixes can also take on new profiles when combined with added ingredients like spices, fruits, and nuts, among other items. These new flavors will provide Dawn customers a unique foundation for building new desserts and will help attract new customers and satisfy their more discerning palettes. With these easy-to-use, time-saving mixes, all bakers need to do is add their own creative touches.