Company: ReGrained


Introduced: October 2019

Distribution: National

Suggested Retail Price: $2.29

Product Snapshot: ReGrained, a mission-driven ingredient platform and packaged goods innovator that leverages patented technology to transform food manufacturing byproduct into tasty superfoods, announced that it has updated its brand aesthetic. ReGrained created their fun, bright, whimsical, character driven packaging to more closely reflect their internal culture and active, intentional consumer base, creating a unique identity for every flavor. The new brand imagery supports ReGrained's mission to better align the food we eat with the planet we love.

This new branding also symbolizes the company's official debut as a platform for upcycled food innovation. The brand's hero offering, ReGrained SuperGrain+ T is a versatile ingredient that performs flawlessly in all commercial applications from savory to sweet, producing nutritious and highly functional foods. ReGrained's expansion into savory snacks was driven by customer demand. They also have many co-branded "Powered by ReGrained" products with other food companies in the works.

ReGrained's new logo also heralds its presence. When shoppers purchase any product with the "R" on the label, they know the "Powered by ReGrained" product will be innovative, great tasting, and better for them and the planet. They have also incorporated a call to action: "Eat Up!", which carries several layers of meaning.

ReGrained was the first to market with a compostable pack. As is the case with many new technologies, version 1.0 failed in the field resulting in stale bars. ReGrained weathered the storm, is actively participating in the development of version 2.0 and is proud to re-release its SuperGrain+ Bars in three functional flavors: Honey Cinnamon Immunity, Chocolate Coffee Energy, and Blueberry Sunflower Antioxidant. The bars can be purchased at thousands of locations nationwide, including Whole Foods, Sprouts, Lucky SaveMart, Nugget Market, Fresh Thyme, and many more. Eat Up!