Company: Healthy Food Ingredients

Website: www.HFIfamily.com

Ingredient Snapshot: Healthy Food Ingredients (HFI) announced an addition to its line of Suntava Purple Corn ingredients with the launch of its extract powder.

HFI first debuted the new ingredient at the recent International Baking Industry Expo (IBIE) held in Las Vegas. The extract powder was showcased in marshmallows as part of HFI's camp theme at the show in which show attendees could roast their own naturally-purple-colored mallow to enjoy a s'more which also featured a graham cracker and chocolate bar made with other HFI ingredients. The extract powder gained traction within the baking industry with the newly-launched ingredient being an excellent fit as a natural color option for many clean-label applications including snack foods and beverages.

In addition, with the powder's high levels of retained anthocyanins, HFI will be promoting its newest Suntava Purple Corn ingredient to the supplement and nutraceutical industry at the upcoming SupplySide West show taking place in Las Vegas next month.

"We are excited to add the extract powder to our current offering of innovative Suntava Purple Corn ingredients which also includes flour, meal, grits and more," comments Terry Howell, Suntava Purple Corn ingredient expert. "The extract powder is clean label and a great alternative to synthetic colors for a wide variety of applications," adds Howell, "the extract powder retains a high level of anthocyanins, making it a functional ingredient whether the application is for baking or snack food or the nutraceutical and supplement industry."

According to HFI, a 1 oz. serving of Suntava Purple Corn can more than double the current daily intake of health promoting anthocyanins. And ounce for ounce, it has more antioxidant power than blueberries, acai berries and pomegranate juice.

Packed in a 10-kg bag-in-a-box, Suntava Purple Corn extract powder is available as non-GMO and certified organic.

In support of small-to-medium businesses, product developers and R&D professionals, HFI also offers the extract powder through HFI Marketplace. Through HFI Marketplace HFI offer's wholesale quantities of a select offering of its ingredient portfolio via e-commerce. Suntava Purple Corn extract powder is available through HFI Marketplace in 1-kg bags.