Introduced: November 2019
Suggested Retail Price: $3.99
Product Snapshot: Dunkin’ has marked a major step in making plant-based menu options easily accessible to Americans everywhere, announcing plans for the nationwide rollout of its highly-anticipated Beyond Sausage Sandwich. First introduced exclusively in Manhattan in July, the Beyond Sausage Sandwich quickly became one of the top-selling sandwiches, driving Dunkin’ to accelerate plans for the national launch, with participating U.S. restaurants serving the Beyond Sausage Sandwich beginning November 6.
Dunkin’ is the first nationwide U.S. quick service restaurant brand to Go Beyond traditional on-the-go breakfast choices by serving Beyond Breakfast Sausage. Offering the delicious taste and texture of a juicy, savory breakfast sausage patty, Dunkin’s Beyond Sausage Sandwich features Beyond Meat’s breakfast sausage patty made with 100 percent plant-based protein and a mix of spices crafted specifically for Dunkin’. The Beyond Breakfast Sausage patty features 10g of plant-based protein and is served on an English muffin with egg and American cheese. The Beyond Sausage Sandwich has 29 percent less total fat, 33 percent less saturated fat and fewer calories, cholesterol and sodium than a traditional Dunkin’ Sausage, Egg and Cheese Breakfast Sandwich on an English muffin.
Dunkin’ is celebrating the national launch with its first-ever, multi-day sandwich-tasting event. To give guests a chance to experience the great taste of this plant-based sausage for themselves, on Friday, November 8 and Saturday, November 9 from 8 a.m. to 10 a.m., guests at participating Dunkin’ U.S. restaurants are invited to enjoy a complimentary sample of the Beyond Sausage Sandwich, while supplies last.
According to Dave Hoffmann, Dunkin’ Brands chief executive officer and Dunkin’ U.S. President, “We are extremely proud of our partnership with Beyond Meat and thrilled to be the first U.S. quick service restaurant to offer Beyond Breakfast Sausage nationwide. Dunkin’ is the brand that democratizes trends for America, and this latest addition to our menu gives consumers more choice to meet their evolving needs. As we continue to transform our brand, we’re proud to use our platform to give everyone the opportunity to enjoy the great taste and benefits of plant-based protein.”
“We're excited to introduce the Beyond Sausage Sandwich nationwide and in doing so, offer an option with fewer calories, less total fat, saturated fat, cholesterol and sodium, while delivering more protein and iron than a comparable pork sausage sandwich,” said Ethan Brown, Beyond Meat founder and CEO. “We are excited that everyone who runs on Dunkin’ now has the option to make a delicious plant-based sausage sandwich part of their day."