Company: Einstein Bros. Bagels

Website: www.einsteinbros.com

Introduced: October 2020

Distribution: National

Suggested Retail Price: $2.29 (per bagel), $7.99 (party pack)

Product Snapshot: If bagels are having a family reunion, the fun cousin just showed up. Einstein Bros. Bagels introduces new Party Bagels, arriving at select locations nationwide Nov. 12, ready to show your sweet tooth a good time.   

All Einstein Bros. Bagels wants to do is have some fun, just like everyone else this year. The new Party Bagels are shaking things up, raising the roof of the bagel case if you will, with the promise of a sweet indulgence that will bring a smile to faces young and old. 

For its Party Bagel debut, Einstein Bros. Bagels has developed two flavors that will make your taste buds sing sweet praises.   

• Churro: starts with a donut, sliced and shmeared in the middle with sweet cream cheese buttercream frosting and coated on top with cinnamon sugar; it will take you back to rollercoasters and carnival games. SRP: $2.29
• Chocolate Birthday Cake: starts with a donut, sliced and shmeared in the middle with chocolate buttercream frosting, glazed with chocolate frosting and topped with confetti sprinkles; if it isn’t your birthday, it will feel like it is. SRP: $2.29

A Party Pack, which includes four Party Bagels in any flavor combination of their choice, is also available, priced at $7.99.

“We wanted to bring a bit of fun to the breakfast table,” said Chad Thompson, head of culinary innovation at Einstein Bros. Bagels. “Party Bagels are a sweet treat, done the Einstein Bros. Bagels way, that the whole family will love."

Guests will have the option to order a la carte or bring the party home to the whole family with the Party Pack, which includes four Party Bagels in any flavor combination of their choice. 

Party Bagels will be available at participating Einstein Bros. Bagels locations, excluding license stores inside of colleges, airports, hotels and hospitals. For more information, visit www.EinsteinBros.com.