Each year, Bell certifies its organic flavors as a flavor manufacturing house that handles organic products prior to reaching consumers and store shelves. In order to be defined as organic, the flavors, botanicals, and ingredients that Bell uses for final product applications must meet certain criteria and strict compliance standards, including growth and extraction without synthetic pesticides or GMO’s. Among other criteria, protein-producing animals are also treated properly and without the use of antibiotics or growth hormones.

During this global pandemic, consumers have been looking for ways to support their health and wellness and look for more sustainable and earth-friendly products. According to Mintel, 61 percent of U.S. consumers agree that organic products take a higher importance to them in dairy, meats, and deli/prepared foods and 74 percent of U.S. consumers agree that food companies should be more transparent about their farming practices.